Driving-Demand

Carlos Hidalgo – How to Survive in a Buyer-led Digital Age

Driving Demand Transforming B2B Marketing to Meet the Needs of the Modern Buyer by Carlos Hidalgo The way that buyers buy products and services has been changing for years. Customers are more informed, aware of their choices and smarter about purchasing decisions. Companies that want to survive in this buyer-led digital age have to become…

Results

R.J. Lewis – A Powerful Pill Worth Swallowing

RESULTS The Future Of Pharmaceutical And Healthcare Marketing by Scott Weintraub, R.J. Lewis, Roger Zan, Brad Sitler Disruption creates opportunity for those who embrace change. New winners and losers will emerge. This book will help you and your companies thrive in the age of disruption and navigate a changing environment. The informational and technological revolutions…

Beyond-Fair-trade

Mark Pendergrast – A story of Beans and Dreams

Beyond Fair Trade Coffee How One Small Coffee Company Helped Transform a Hillside Village in Thailand by Mark Pendergrast “What does compassionate capitalism look like? Mark Pendergrast shows us in this enlightening story of tribal life, opium, missionaries, market trends, a Thai antiques dealer, a mining entrepreneur and coffee.” Abigail Carroll, author of Three Squares:…

Monster-Loyalty

Jackie Huba – How to Make Your Community Go Gaga

Monster Loyalty How Lady Gaga Turns Followers into Fanatics by Jackie Huba Famous for her avant-garde outfits, over-the-top per­formances, and addictive dance beats, Lady Gaga is one of the most successful pop musicians of all time. But behind her showmanship lies another achievement: her wildly successful strategy for attracting and keeping insanely loyal fans. She’s…