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RE:THiNK
11 surprising things you should do now to win retail customers in the digital age
by Jennie Gilbert, James Kane Jr.

Independent retailers of durable goods like appliances, furniture, mattresses and home electronics don’t have time or money to waste trying to adopt the latest broader retail fads. You need practical, actionable advice that is grounded in the way retail consumers shop for the products you sell right now.

That’s the purpose of this book: to answer these questions clearly and efficiently, focusing on 11 tactics anyone in durable goods retail can implement to beat your competition, no matter how big or small they might be.

This insight is the result of direct consumer feedback collected through proprietary research conducted with consumers across the country. What we learned was shocking to us, and we promise it will absolutely challenge some fundamental assumptions you make about your own business.