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Captivology
The Science of Capturing People’s Attention
by Ben Parr

In Captivology, award-winning journalist, author, entrepreneur and investor Ben Parr presents a new understanding of attention. We talk about how it works, why it matters, and how we leverage psychological triggers to draw and retain attention for our passions, projects, and ideas.

Parr combines the latest research on attention and what makes us look at things as well as interviews with more than fifty amazing people including; Facebook’s Sheryl Sandberg,  Steven Soderbergh, LinkedIn CEO Jeff Weiner, magician David Copperfield, NYT bestseller  Susan Cain, Nintendo’s Shigeru Miyamoto. The interviews focus on bringing out their ideas, projects, companies, and products to the forefront of cultural consciousness.

The result is an insightful and practical book that will change how you assign jobs to your kids or staff, craft a multi-million dollar ad campaign, deliver your next presentation, attract users to your product, or convince the world to support your cause.