I chat with Brian and we have a great time digging up some awesome social media strategy. What happens when Bacon becomes part of your social media strategy and brand. He then turns it around and shows why bacon is more of a metaphor. His book is full of great advice and helps you get your head around the potential of social media as a communication tool. This book has a lot of old school advice supercharged with well thought-out social media strategy. Listen to the show and learn more about what to do with your social media and more importantly why you should be doing it.