Relevance The Power to Change Minds and Behavior and Stay Ahead of the Competition by Andrea Coville Today it’s not about what you say, it’s about who would get value from what you say. As the book title says it’s allows about relevance and in today’s super social market you are either relevant and “shared”…
The Evolution of a Corporate Idealist When Girl Meets Oil Hardcover by Christine Bader In my talk with Christine I discover how a person on the inside is effecting the social responsibilities of mega corporations in the resource industry. It’s a fascinating journey into the mindset of a person who wants to understand and change…
I talk with Ryan and discus why and how he published this book outing big media and PR companies. With statements like; “I’m going to explain exactly how the media really works. What you choose to do with this information is up to you.” the interview was a blast. You’ve seen it all before. A…
The Chocolate Conversation Lead Bittersweet Change, Transform Your Business by Rose Fass The single factor that determines success or failure in big business today is conversation. Great leaders use public and private conversation to send a clear message, cultivate a common worldview, set high standards and reachable goals, and uncover concerns that can undermine an…