The Simplicity Cycle A Field Guide to Making Things Better Without Making Them Worse by Dan Ward The award-winning engineer, Air Force lieutenant colonel, and author of F.I.R.E offers a road map for designing winning new products, services, and business models, and shows how to avoid complexity-related pitfalls in the process. With a foreword by…
Actionable Gamification Beyond Points, Badges, and Leaderboards by Yu-kai Chou This book is probably the most important and well researched guide to Gamification that is on the market today. The new era of Gamification and Human-Focused Design optimizes for motivation and engagement over traditional Function-Focused Design. Within the industry, studies on game mechanics and behavioral…
Chief Customer Officer 2.0 How to Build Your Customer-Driven Growth Engine by Jeanne Bliss Chief Customer Officer 2.0 will get you into action quickly with a united leadership team, and will shift your business intent to earning the right to growth by improving customers’ lives. Jeanne Bliss fearlessly shares her tools and leadership ‘recipe cards’…
Captivology The Science of Capturing People’s Attention by Ben Parr In Captivology, award-winning journalist, author, entrepreneur and investor Ben Parr presents a new understanding of attention. We talk about how it works, why it matters, and how we leverage psychological triggers to draw and retain attention for our passions, projects, and ideas. Parr combines the…
Be Different or Be Dead Your Business Survival Guide by Roy Osing Survival is all about understanding your primary goals and differences and applying it to a “Be Different” competitive strategy. His book offers some great tips on how to stand out in today’s market. We talk about how to create a strategic game plan…
The Wallet Allocation Rule Winning the Battle for Share by Timothy L. Keiningham, Lerzan Aksoy, Luke Williams, Alexander J. Buoye The Wallet Allocation Rule is a revolutionary, definitive guide for winning the battle for share of customers’ hearts, minds, and wallets. Backed by rock-solid science published in the Harvard Business Review and MIT Sloan Management…
Marketing Above the Noise Achieve Strategic Advantage with Marketing that Matters By Linda J Popky Marketing today is out of control. With all the new marketing techniques accessible to the masses, it’s becoming harder and harder to stand out from the crowd. The result is more and more messages, hitting us more often in new…
Promotional Marketing How to Create, Implement & Integrate Campaigns That Really Work by Roddy Mullin I chat with Roddy who is very passionate about marketing especially if it’s traditional point of sale. Some great ideas and some sobering thoughts for businesses that don’t look at what’s been working already for years. Packed with practical examples…
The Old Rush Marketing for Gold in the Age of Aging by Peter B. Hubbell The age of aging will begin in 2014 as the last of the baby boomers turn 50. No other global trend will do more to impact the way we live, think, act, and interact with brands for the next twenty…
Aesop’s Keys to Profitable Marketing by Dr. Betsy Kruger In our talk I discover why we should delight top customers and dig into the strategy around the marketing ideas found in the book. We talk about the importance of focusing on quality, why you should compete in your market with your businesses strengths, only target key prospects to…