The Analytical Marketer How to Transform Your Marketing Organization by Adele Sweetwood Analytics are driving big changes, not only in what marketing departments do but in how they are organized, staffed, led, and run. Leaders are grappling with issues that range from building an analytically driven marketing organization and determining the kinds of structure and…
5% More Making Small Changes to Achieve Extraordinary Results by Michael Alden We talk about how small changes lead to big results that stick.It’s a painless route to change, with results that can last a lifetime. Whether you want to boost your health, wealth, or wisdom, this book reveals a key technique that makes it…
The 10% Entrepreneur Live Your Startup Dream Without Quitting Your Day Job by Patrick J. McGinnis Becoming a full-time entrepreneur can look glamorous from the outside. Who doesn’t want to chase their dreams, be their own boss, and do what they love? But the truth is that entrepreneurship is often a slog, with no regular…
Think Like an Entrepreneur, Act Like a CEO 50 Indispensable Tips to Help You Stay Afloat, Bounce Back, and Get Ahead at Work by Beverly E. Jones Education plus experience once guaranteed a successful career, but no more! Now success depends on your ability to adapt. You must be agile, willing to adjust your professional expectations,…
Everydata The Misinformation Hidden in the Little Data You Consume Every Day by John H. Johnson While everyone is talking about “big data,” the truth is that understanding the “little data”–the stats that underlie newspaper headlines, stock reports, weather forecasts, and so on–is what helps you make smarter decisions at work, at home, and in…
Mobilized An Insider’s Guide to the Business and Future of Connected Technology by SC Moatti SC Moatti, a Silicon Valley veteran who was an executive with Facebook, Trulia, and Nokia, gives businesses and professionals simple ways to thrive in this modern day “gold rush.” More than a book on technology, this is a book about…
Equal Is Unfair America’s Misguided Fight Against Income Inequality by Don Watkins, Yaron Brook We’ve all heard that the American Dream is vanishing, and that the cause is rising income inequality. The rich are getting richer by rigging the system in their favor, leaving the rest of us to struggle just to keep our heads…
Stragility Excelling at Strategic Changes by Ellen R. Auster, Lisa Hillenbrand Success in business demands an organization that is agile, innovative, and alert, capable of reinventing itself to handle whatever comes its way. Yet most attempts at transformational change fail, hamstrung by poor strategy, office politics, stakeholder resistance, and the pressures of constant transformation. In…
Content Inc. How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses by Joe Pulizzi The NEW Rulebook for Entrepreneurial Success What’s the surest way to startup failure? Follow old, outdated rules. In Content Inc., one of today’s most sought-after content-marketing strategists reveals a new model for entrepreneurial success. Simply put, it’s…
The Moral Case for Fossil Fuels Hardcover by Alex Epstein For decades, environmentalists have told us that using fossil fuels is a self-destructive addiction that will destroy our planet. Yet at the same time, by every measure of human well-being, from life expectancy to clean water to climate safety, life has been getting better and…