The Marketing Revolution in Politics What Recent U.S. Presidential Campaigns Can Teach Us About Effective Marketing by Bruce I. Newman In 2008, Barack Obama’s presidential campaign used an innovative combination of social media, big data, and micro-targeting to win the White House. In 2012, the campaign did it again, further honing those marketing tools and…
Simple Sabotage A Modern Field Manual for Detecting and Rooting Out Everyday Behaviors That Undermine Your Workplace by Robert M. Galford, Bob Frisch, Cary Greene Inspired by the Simple Sabotage Field Manual released by the Office of Strategic Services in 1944 to train European resistors, this is the essential handbook to help stamp out unintentional…
Be Bad First Get Good at Things Fast to Stay Ready for the Future by Erika Andersen We are operating in a world defined by constant connection, rapid change, and abundant choices. News that once took months, even years, to spread now reaches across the globe in seconds. Advances in medicine and science are pushing…
Innovation and Entrepreneurship A Growth Model for Europe Beyond the Crisis by Daria Tataj To increase productivity and create value, businesses and companies need to innovate. But how is innovation created? And how can entire regions, countries, and continents innovate in a fast changing world where the old economies have broken down? Dr. Tataj proposes…
If You Really Want to Change the World A Guide to Creating, Building, and Sustaining Breakthrough Ventures by Henry Kressel, Norman Winarsky Silicon Valley’s latest trend for creating new ventures is based on trial and error: test market needs with new product concepts and a minimum amount of capital, expect that the product may not…
RE:THiNK 11 surprising things you should do now to win retail customers in the digital age by Jennie Gilbert, James Kane Jr. Independent retailers of durable goods like appliances, furniture, mattresses and home electronics don’t have time or money to waste trying to adopt the latest broader retail fads. You need practical, actionable advice that…
Driven by Difference How Great Companies Fuel Innovation Through Diversity by David Livermore Today’s workforce is more diverse than ever before. But despite new perspectives and talents, the promise of increased innovation rarely materializes. Why are so few businesses seeing results? Studies show that diverse teams are more creative than homogenous ones, but only when…
Collective Disruption How Corporations & Startups Can Co-Create Transformative New Businesses by Michael Docherty Too often, disruption is a bad word something you don’t see coming. It doesn’t have to be that way. This book is about changing that paradigm and learning to embrace disruption through collaboration. Whether you’re an executive trying to drive growth…
Your Strategy Needs a Strategy How to Choose and Execute the Right Approach by Martin Reeves, Knut Haanaes, Janmejaya Sinha Executives are bombarded with bestselling ideas and best practices for achieving competitive advantage, but many of these ideas and practices contradict each other. Should you aim to be big or fast? Should you create a…
Humans Are Underrated What High Achievers Know That Brilliant Machines Never Will by Geoff Colvin It’s easy to imagine a nightmare scenario in which computers simply take over most of the tasks that people now get paid to do. While we’ll still need high-level decision makers and computer developers, those tasks won’t keep most working-age…