Discover the Secret to Mastering Sales – Everold Reid

The Reid Method A Blueprint for Achieving Sales Mastery by Everold Reid Success in sales is tougher than ever to achieve. There is more competition and customers have more choice, information, and advanced technology available to them than ever. Sometimes it seems that they know more about your product or service and the competition than…

Carlos Hidalgo – How to Survive in a Buyer-led Digital Age

Driving Demand Transforming B2B Marketing to Meet the Needs of the Modern Buyer by Carlos Hidalgo The way that buyers buy products and services has been changing for years. Customers are more informed, aware of their choices and smarter about purchasing decisions. Companies that want to survive in this buyer-led digital age have to become…

Betsy Kruger – No Sour Grapes in These Marketing Ideas

Aesop’s Keys to Profitable Marketing by Dr. Betsy Kruger In our talk I discover why we should delight top customers and dig into the strategy around the marketing ideas found in the book. We talk about the importance of focusing on quality, why you should compete in your market with your businesses strengths, only target key prospects to…

Maximize Your Closing Potential

Pick Up the Damn Phone! How People, Not Technology, Seal the Deal by Joanne S. Black You can be doing all sorts of great marketing, but until you pick up the phone and connect your sales will never be as effective. I talk with Joanne and we dive into the new/old approach that top sales…

Selling to a Highly Informed Market

Sales Actualization Outselling the Internet By Dennis O’Neil A fun talk about the predicament that a lot of sales professionals face these days. Extinction is a very real threat and one of the only ways to not become a forgotten figure in your company is to understand that the internet is a great way to…