Mastering the New Media Landscape Embrace the Micromedia Mindset by Barbara Cave Henricks, Rusty Shelton The giant brands that once dominated the media landscape—Oprah, the New York Times, NPR, CNN—have seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micromedia: websites,…
Monster Loyalty How Lady Gaga Turns Followers into Fanatics by Jackie Huba Famous for her avant-garde outfits, over-the-top performances, and addictive dance beats, Lady Gaga is one of the most successful pop musicians of all time. But behind her showmanship lies another achievement: her wildly successful strategy for attracting and keeping insanely loyal fans. She’s…
It’s Not About You, It’s About Bacon Relationship Marketing in a Social Media World by: Brian Basilico I chat with Brian and we have a great time digging up some awesome social media strategy. What happens when Bacon becomes part of your social media strategy and brand. He then turns it around and shows why…
Social Media Is Bullshit by B.J. Mendelson A provocative look at social media that dispels the hype and tells you all you need to know about using the Web to expand your business If you listen to the pundits, Internet gurus, marketing consultants, and even the mainstream media, you could think social media was the…