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Pick Up the Damn Phone!
How People, Not Technology, Seal the Deal
by Joanne S. Black

You can be doing all sorts of great marketing, but until you pick up the phone and connect your sales will never be as effective. I talk with Joanne and we dive into the new/old approach that top sales teams are adopting. It all boils down to connecting with people and the best way to do that is through a phone call. Referrals, appointment setting and of course closing has always been more effective than passive marketing. We discover some interesting techniques and approaches to sales that augment your online and direct marketing campaigns.