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Non-Obvious
How to Think Different, Curate Ideas and Predict the Future
by Rohit Bhargava

What do Disney, Bollywood, and The Batkid teaching us about how to create celebrity experiences for our audiences? How can a vending-machine inspire world peace? Can being imperfect make your business more marketable? Can a selfie improve one’s confidence? When can addiction be a good thing?

The answers to these questions may not be all that obvious. And that s exactly the point.

For the past 4 years, marketing expert and Georgetown University Professor Rohit Bhargava has curated his best-selling list of non-obvious trends by asking the questions that most trend predictors miss. It s why his insights on future trends and the art of curating trends have been utilized by dozens of the biggest brands and organizations in the world like Intel, Under Armour and the World Bank.

In this all-new fifth edition, discover what more than half a million others already have: how to use the power of non-obvious thinking to grow your business and make a bigger impact in the world. Non-Obvious is filled with entertaining insights like how a pioneering comedy club charging audiences per laugh may forecast the future of consumption or how a wave of tech firms hiring yogis and offering classes in mindfulness may change the overall culture of business.