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Why Men Like Straight Lines and Women Like Polka Dots
Gender and Visual Psychology
by Gloria Moss

In this interview, we talk about how companies don’t understand what men and women are looking for in the visuals that are presented to them – whether designs, products, retail interiors or advertising – and the fact that men and women approach these with radically different mindsets. There are some pretty amazing differences and I find out that these differences could affect the ability of a company to prosper or flounder.

This readable book touches on a lot of fascinating points and as the conversation deepens I discover that men and women’s thinking processes are hardwired in millions of years of Hunter-Gatherer activity. If you are a retailer or FMCG manufacturer and want your retail environment and products to really appeal to the purchaser, 83 % of whom are women, then this book should be on your book shelf.