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The Decoded Company
Know Your Talent Better Than You Know Your Customers
by Leerom Segal and Aaron Goldstein

Google amazes us by generating answers before we’ve even finished asking a question. Facebook curates our uniquely individual news-feeds. At most workplaces, it’s still one-size-fits-all policies, processes, and tools.

Yet companies like Google, Starbucks, and Whole Foods have turned their algorithms inward to decode their talent. Their goal is not to get the better of their talent, but to empower the best from their people.