Yu-kai Chou – The Ultimate Guide to Making Gamification Profitable

Actionable Gamification Beyond Points, Badges, and Leaderboards by Yu-kai Chou This book is probably the most important and well researched guide to Gamification that is on the market today. The new era of Gamification and Human-Focused Design optimizes for motivation and engagement over traditional Function-Focused Design. Within the industry, studies on game mechanics and behavioral…