The Analytical Marketer How to Transform Your Marketing Organization by Adele Sweetwood Analytics are driving big changes, not only in what marketing departments do but in how they are organized, staffed, led, and run. Leaders are grappling with issues that range from building an analytically driven marketing organization and determining the kinds of structure and…
Mobilized An Insider’s Guide to the Business and Future of Connected Technology by SC Moatti SC Moatti, a Silicon Valley veteran who was an executive with Facebook, Trulia, and Nokia, gives businesses and professionals simple ways to thrive in this modern day “gold rush.” More than a book on technology, this is a book about…
Content Inc. How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses by Joe Pulizzi The NEW Rulebook for Entrepreneurial Success What’s the surest way to startup failure? Follow old, outdated rules. In Content Inc., one of today’s most sought-after content-marketing strategists reveals a new model for entrepreneurial success. Simply put, it’s…
The Marketing Revolution in Politics What Recent U.S. Presidential Campaigns Can Teach Us About Effective Marketing by Bruce I. Newman In 2008, Barack Obama’s presidential campaign used an innovative combination of social media, big data, and micro-targeting to win the White House. In 2012, the campaign did it again, further honing those marketing tools and…
RE:THiNK 11 surprising things you should do now to win retail customers in the digital age by Jennie Gilbert, James Kane Jr. Independent retailers of durable goods like appliances, furniture, mattresses and home electronics don’t have time or money to waste trying to adopt the latest broader retail fads. You need practical, actionable advice that…
Mastering the New Media Landscape Embrace the Micromedia Mindset by Barbara Cave Henricks, Rusty Shelton The giant brands that once dominated the media landscape—Oprah, the New York Times, NPR, CNN—have seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micromedia: websites,…
Driving Demand Transforming B2B Marketing to Meet the Needs of the Modern Buyer by Carlos Hidalgo The way that buyers buy products and services has been changing for years. Customers are more informed, aware of their choices and smarter about purchasing decisions. Companies that want to survive in this buyer-led digital age have to become…
RESULTS The Future Of Pharmaceutical And Healthcare Marketing by Scott Weintraub, R.J. Lewis, Roger Zan, Brad Sitler Disruption creates opportunity for those who embrace change. New winners and losers will emerge. This book will help you and your companies thrive in the age of disruption and navigate a changing environment. The informational and technological revolutions…
Small Business Owner’s Guide To Local Lead Generation Proven Strategies & Tips To Grow Your Business! by Kevin Jordan with Ray L. Perry, Justin Sturges, Phil Singleton, Mark Z. Fortune as contributing authors There is no way the small business owners can out-spend big brands in their markets. However in the local marketing arena, it’s…
Manufacturing Demand The Principles of Successful Lead Management by David Lewis Historically, the discipline of marketing has been heavily skewed toward a subjective art at the expense of a measurable science. But today, savvy marketers and forward-looking organizations are embracing innovative new models driven by cutting-edge technology and analytics to align sales and marketing, pinpoint…