The Reid Method A Blueprint for Achieving Sales Mastery by Everold Reid Success in sales is tougher than ever to achieve. There is more competition and customers have more choice, information, and advanced technology available to them than ever. Sometimes it seems that they know more about your product or service and the competition than…
Honesty Sells How To Make More Money and Increase Business Profits by Colleen Francis and Steven Gaffney Looking for an edge in today’s tough selling market? Honesty Sells challenges you to abandon clichéd sales techniques that rely on manipulation and deceit. Instead, by being honest and open with clients, you will be rewarded with long-term,…
Nonstop Sales Boom Powerful Strategies to Drive Consistent Growth Year After Year by Colleen Francis In this interview I talk with a sales professional that rally knows his business. We have a fun time chatting and reminiscing, but in the end what comes through is that sales is a profession and should be approached on…
Driving Demand Transforming B2B Marketing to Meet the Needs of the Modern Buyer by Carlos Hidalgo The way that buyers buy products and services has been changing for years. Customers are more informed, aware of their choices and smarter about purchasing decisions. Companies that want to survive in this buyer-led digital age have to become…
Now that we are into 2015 it’s a great time to refocus on your business goals for the year. Check out the following books and I hope they come in handy. We will be back next week with some new books to keep you company. Get your business plans and goals onto one piece…
Welcome to another look back at some great interviews. I hope you enjoy them and have a great holiday break. Don’t forget that we will be starting out the new year in a couple of weeks. This book was a lot of fun to talk about. I have mentioned it during other interviews when…
Over the past several years I have had the opportunity to chat with some great people and some of those interviews still resinate with me. Here are links to those shows. I hope you enjoy them and look forward to introducing you to more great books in early january 2015. Today is a Good Day to Die:…
Aesop’s Keys to Profitable Marketing by Dr. Betsy Kruger In our talk I discover why we should delight top customers and dig into the strategy around the marketing ideas found in the book. We talk about the importance of focusing on quality, why you should compete in your market with your businesses strengths, only target key prospects to…
Pick Up the Damn Phone! How People, Not Technology, Seal the Deal by Joanne S. Black You can be doing all sorts of great marketing, but until you pick up the phone and connect your sales will never be as effective. I talk with Joanne and we dive into the new/old approach that top sales…
Sales Actualization Outselling the Internet By Dennis O’Neil A fun talk about the predicament that a lot of sales professionals face these days. Extinction is a very real threat and one of the only ways to not become a forgotten figure in your company is to understand that the internet is a great way to…