Managing Online Reputation How to Protect Your Company on Social Media Charlie Pownall Managing Online Reputation is a comprehensive look at online reputation management. Drawing on recent examples of organizations managing their online reputations effectively and ineffectively, it provides a practical and visual tool-kit of processes and techniques to help limit and respond effectively to…
Content Inc. How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses by Joe Pulizzi The NEW Rulebook for Entrepreneurial Success What’s the surest way to startup failure? Follow old, outdated rules. In Content Inc., one of today’s most sought-after content-marketing strategists reveals a new model for entrepreneurial success. Simply put, it’s…
Power Through Partnership How Women Lead Better Together Paperback by Betsy Polk and Maggie Ellis Chotas Drawing from their own twelve-year partnership and from interviews with 125 women business partners across the world, Betsy Polk and Maggie Chotas have learned something powerful: when women work together, they discover a level of support, balance, confidence, and…
Monster Loyalty How Lady Gaga Turns Followers into Fanatics by Jackie Huba Famous for her avant-garde outfits, over-the-top performances, and addictive dance beats, Lady Gaga is one of the most successful pop musicians of all time. But behind her showmanship lies another achievement: her wildly successful strategy for attracting and keeping insanely loyal fans. She’s…
How To Write An Inspired Creative Brief by Howard Ibach In my 35 years in the advertising industry I have seen a lot of creative briefs but this is the first time I have had the pleasure of sitting down with someone and acutely hashing it out. I find out fresh insights into the document…
Actionable Gamification Beyond Points, Badges, and Leaderboards by Yu-kai Chou This book is probably the most important and well researched guide to Gamification that is on the market today. The new era of Gamification and Human-Focused Design optimizes for motivation and engagement over traditional Function-Focused Design. Within the industry, studies on game mechanics and behavioral…
Just Listen Discover the Secret to Getting Through to Absolutely Anyone By Mark Goulston MD The first make-or-break step in persuading anyone to do any thing is getting them to hear you out. Whether the person is a harried colleague, a stressed-out client, or an insecure spouse, things will go from bad to worse if…
13 Things Mentally Strong People Don’t Do Take Back Your Power, Embrace Change, Face Your Fears, and Train Your Brain for Happiness and Success By Amy Morin As a licensed clinical social worker, college psychology instructor, and psychotherapist, Amy Morin has seen countless people choose to succeed despite facing enormous challenges. That resilience inspired her…
People Tools 54 Strategies for Building Relationships, Creating Joy and Embracing Prosperity By Alan Fox Getting along well with others is the real secret to success and happiness. In tens of thousands of classrooms we teach reading, writing, and arithmetic and yet we leave solutions to the universal problems of human relationships to be discovered,…
Why Men Like Straight Lines and Women Like Polka Dots Gender and Visual Psychology by Gloria Moss In this interview, we talk about how companies don’t understand what men and women are looking for in the visuals that are presented to them – whether designs, products, retail interiors or advertising – and the fact that…