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What Business Can Learn from Sport Psychology
Ten Lessons for Peak Professional Performance
by Martin Turner, Jamie Barker

How are the best athletes in the world able to function under the immense pressure of competition?

The mental side of performance has always been a crucial component for success – but nowadays coaches, teams, and athletes of all levels and abilities are using sport psychology to help fulfill their potential and serve up success.

It goes without saying that business performance has many parallels with sporting performance. But did you realize that the scientific principles of sport psychology, used by elite athletes the world over, are being used by some of the most successful business professionals? Performance – in any context – is about utilizing and deploying every possible resource to fulfill your potential.

As you read this book you will learn about practical and powerful techniques and refine your mental approach to business performance.

Based on decades of scientific research, the authors’ professional experiences, and the experiences of winning athletes and business professionals, this book is a practical and evidence-driven resource that will teach you how to deal with pressure, break through adversity, embrace challenges, project business confidence, and much more.