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The Purpose Is Profit
The Truth about Starting and Building Your Own Business
by Ed “Skip” McLaughlin, Wyn Lydecker and Paul McLaughlin

In this Business book interview I have a great chat with Ed and we meander through a fascinating series of topics that relate to this informative and insightful book. If you’re tired of working for others, dealing with office politics or eager for control and more money this books for you. When he left his high-level corporate position to start not one but two new businesses, his colleague’s reaction was disbelief:

People told me I was crazy. “You are going to fail!”

One of his businesses did fail, but the other thrived. Ed bootstrapped it into an Inc. 500 company and later sold it to a Fortune 100 company. Now, you can learn from his experience–what to do and what not to do–to create your own successful startup. The Purpose Is Profit eliminates the mystery of becoming an entrepreneur.

You will learn:
Why distinctive competence trumps passion
Where and when to get funding without losing control
How to build an entrepreneurial brand that lasts
Why profit should be factored into every business decision
How ethical behavior breeds trust and unlocks profit

As a bonus, The Purpose Is Profit includes two manuals that you will find extremely useful if your in business:
The Startup Roadmap details the 21 steps you should take to build a profitable business.
The Startup Funding Guide delivers the tools you need to fund your business.