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Light a Fire under Your Business
How to Build a Class 1 Corporate Culture through Inspirational Leadership
by Tom Pandola and James W. Bird

Tom Pandola and Jim Bird’s new book Light a Fire Under Your Business is unlike most business books you will read. The authors not only share practical business principles, but they do it through a combination of business and fire-fighting experience.

Whether fighting a fire in a building or one ranging outside, these two veteran firefighters share their experiences and apply the principles in a clever way that gets your attention. Firefighting requires teamwork, flawless execution and commitment.

I recently had the opportunity to talk with Tom about the book and his advice to build a culture and a team. Tom Pandola is a director of communications in the air medical transportation industry. He is also a co-founder of Third Alarm, a leadership consulting company.

Pandola’s work experience includes 25 years with the Los Angeles City Fire Department where, as a fire captain and battalion chief, he tested inspirational leadership principles while solving problems associated with responding to fires, floods, riots, and earthquakes.