Driving Demand Transforming B2B Marketing to Meet the Needs of the Modern Buyer by Carlos Hidalgo The way that buyers buy products and services has been changing for years. Customers are more informed, aware of their choices and smarter about purchasing decisions. Companies that want to survive in this buyer-led digital age have to become…
Serial Winner 5 Actions to Create Your Cycle of Success by Larry Weidel How Anyone Can Win Again and Again. We all know people who seem to move from success to success, with barely a pause or dip in between. They’re always excited about the next big project or goal. When trouble comes, they land…
Myths and Mortals Family Business Leadership and Succession Planning Hardcover by Andrew Keyt Myths & Mortals, Family Business Leadership and Succession Planning provides insights and strategies for successors of family businesses. Successors often find themselves in the shadow of their parents making it difficult to establish credibility in the family business and tap into their…
First, Fast, Fearless How to Lead Like a Navy SEAL by Brian “Iron Ed” Hiner Beyond extreme physical and combat achievements, SEALs are known for mental toughness, bias for action, decisiveness, creative thinking, adaptability, and perseverance―all under extreme stress. They get things done through, by, and with others. SEALs have a unique way of approaching…
RESULTS The Future Of Pharmaceutical And Healthcare Marketing by Scott Weintraub, R.J. Lewis, Roger Zan, Brad Sitler Disruption creates opportunity for those who embrace change. New winners and losers will emerge. This book will help you and your companies thrive in the age of disruption and navigate a changing environment. The informational and technological revolutions…
Beyond Fair Trade Coffee How One Small Coffee Company Helped Transform a Hillside Village in Thailand by Mark Pendergrast “What does compassionate capitalism look like? Mark Pendergrast shows us in this enlightening story of tribal life, opium, missionaries, market trends, a Thai antiques dealer, a mining entrepreneur and coffee.” Abigail Carroll, author of Three Squares:…
Power Through Partnership How Women Lead Better Together Paperback by Betsy Polk and Maggie Ellis Chotas Drawing from their own twelve-year partnership and from interviews with 125 women business partners across the world, Betsy Polk and Maggie Chotas have learned something powerful: when women work together, they discover a level of support, balance, confidence, and…
Authentic leadership Discover and live your essential mission by Bas Blekkingh You are a successful leader, you have a lot of responsibility, and for years you have loved your work, but something seems to be missing. Some of the fulfillment you used to feel in your job, even in your life, seems to have ebbed…
Monster Loyalty How Lady Gaga Turns Followers into Fanatics by Jackie Huba Famous for her avant-garde outfits, over-the-top performances, and addictive dance beats, Lady Gaga is one of the most successful pop musicians of all time. But behind her showmanship lies another achievement: her wildly successful strategy for attracting and keeping insanely loyal fans. She’s…
Small Business Owner’s Guide To Local Lead Generation Proven Strategies & Tips To Grow Your Business! by Kevin Jordan with Ray L. Perry, Justin Sturges, Phil Singleton, Mark Z. Fortune as contributing authors There is no way the small business owners can out-spend big brands in their markets. However in the local marketing arena, it’s…