Small Business Owner’s Guide To Local Lead Generation Proven Strategies & Tips To Grow Your Business! by Kevin Jordan with Ray L. Perry, Justin Sturges, Phil Singleton, Mark Z. Fortune as contributing authors There is no way the small business owners can out-spend big brands in their markets. However in the local marketing arena, it’s…
The Culture Engine A Framework for Driving Results, Inspiring Your Employees, and Transforming Your Workplace by S. Chris Edmonds The Culture Engine is a guide to strategically planning a culture by compiling the company’s guiding principles and behaviors into an organizational constitution. Decide which behaviors and attitudes are desired in the organization. Secure leader commitment…
Seven Disciplines of A Leader How to Help Your People, Team and Organization Achieve Maximum Effectiveness by Jeff Wolf This is a comprehensive book for building better leaders. In this interview, Jeff shares the secrets of great leadership to help others align professional development and exemplify these traits themselves. Each of the Disciplines is valuable…
Manufacturing Demand The Principles of Successful Lead Management by David Lewis Historically, the discipline of marketing has been heavily skewed toward a subjective art at the expense of a measurable science. But today, savvy marketers and forward-looking organizations are embracing innovative new models driven by cutting-edge technology and analytics to align sales and marketing, pinpoint…
Transforming Business with Program Management Integrating Strategy, People, Process, Technology, Structure, and Measurement by Satish P. Subramanian Organizations need to constantly innovate and improve products and services to maintain a strong competitive position in the market place. The vehicle used by organizations for such constant reinvention is a business transformation program. This book illustrates a…
Light a Fire under Your Business How to Build a Class 1 Corporate Culture through Inspirational Leadership by Tom Pandola and James W. Bird Tom Pandola and Jim Bird’s new book Light a Fire Under Your Business is unlike most business books you will read. The authors not only share practical business principles, but they…
STOP TALKING… Get It Done! The Leader’s Guide to Bringing Vision and Action Together Kindle Edition by Tyler Neilsen We cover a lot of ground and talk about… What you want but don’t know how to get there. How many business people are having trouble communicating their message. Why many people don’t have a clear…
Captivology The Science of Capturing People’s Attention by Ben Parr In Captivology, award-winning journalist, author, entrepreneur and investor Ben Parr presents a new understanding of attention. We talk about how it works, why it matters, and how we leverage psychological triggers to draw and retain attention for our passions, projects, and ideas. Parr combines the…
Lead Inside the Box How Smart Leaders Guide Their Teams to Exceptional Results Paperback by Victor Prince and Mike Figliuolo Victor is a returning author to our show with this new book. Every employee is different, but unfortunately many leaders use a one-size-fits-all approach to leading. In doing so, these otherwise well-intentioned leaders are working…
The 31 Practices Release the Power of Your Organization’s Values Every Day by Alan Williams and Alison Whybrow Every company has its own values and brand with which it wants its customers and clients to engage and develop loyalty. At the same time, research shows that 70 percent of customer brand perception is determined by…