Duct Tape Selling Think Like a Marketer—Sell Like a Superstar by John Jantsch For those of you who have not read any of John’s books you are in for a treat. This book does not mess around and after reading it you will have a very long “to do” list. As with this book’s content…
Relevance The Power to Change Minds and Behavior and Stay Ahead of the Competition by Andrea Coville Today it’s not about what you say, it’s about who would get value from what you say. As the book title says it’s allows about relevance and in today’s super social market you are either relevant and “shared”…
The New Rules of Lead Generation Proven Strategies to Maximize Marketing ROI By David T. Scott Marketing and lead generation for a large organization isn’t easy and this book tackles the tough questions you will run into. Sales and marketing are changing rapidly and you need to be using as many tools as possible to…
The Case of the Missing Cutlery A Leadership Course for the Rising Star by Kevin Allen The “modern day Don Draper” is back on the show. This time with a fun short but fascinating book on leadership. We chat about the effect leadership has on a person and simple steps it takes to keep your…
Social Media Is Bullshit by B.J. Mendelson A provocative look at social media that dispels the hype and tells you all you need to know about using the Web to expand your business If you listen to the pundits, Internet gurus, marketing consultants, and even the mainstream media, you could think social media was the…