Manufacturing Demand The Principles of Successful Lead Management by David Lewis Historically, the discipline of marketing has been heavily skewed toward a subjective art at the expense of a measurable science. But today, savvy marketers and forward-looking organizations are embracing innovative new models driven by cutting-edge technology and analytics to align sales and marketing, pinpoint…
The Amazing Science Fair Project Project Kids Adventures #3 by Gary Nelson Yes it’s a kids book but it’s also a great way to teach your kids (and yourself) how to look at projects in a smart no nonsense way. Gary has cleverly snuck in some amazing tips and tools for project managers and has…
Light a Fire under Your Business How to Build a Class 1 Corporate Culture through Inspirational Leadership by Tom Pandola and James W. Bird Tom Pandola and Jim Bird’s new book Light a Fire Under Your Business is unlike most business books you will read. The authors not only share practical business principles, but they…
Actionable Gamification Beyond Points, Badges, and Leaderboards by Yu-kai Chou This book is probably the most important and well researched guide to Gamification that is on the market today. The new era of Gamification and Human-Focused Design optimizes for motivation and engagement over traditional Function-Focused Design. Within the industry, studies on game mechanics and behavioral…
Not Knowing The Art of Turning Uncertainty into Possibility by Steven D’Souza and Diana Renner Knowledge and expertise are highly valued in today’s business world. These values are introduced at an early age by our education system, and at work, we are assessed based on what we know on having the answers and solutions. Our…
Think Agile How Smart Entrepreneurs Adapt in Order to Succeed by Taffy Williams Funding falls apart. A similar product is unveiled by a more established company. A key employee jumps ship to work for a competitor. These are the unexpected obstacles that derail even the most promising new ventures. Entrepreneurs determined to keep up with…
Chief Customer Officer 2.0 How to Build Your Customer-Driven Growth Engine by Jeanne Bliss Chief Customer Officer 2.0 will get you into action quickly with a united leadership team, and will shift your business intent to earning the right to growth by improving customers’ lives. Jeanne Bliss fearlessly shares her tools and leadership ‘recipe cards’…
Shadow Work The Unpaid, Unseen Jobs That Fill Your Day by Craig Lambert With the exception of sleep, humans spend more of their lifetimes on work than any other activity. It is central to our economy, society, and the family. It underpins our finances and our sense of meaning in life. Given the overriding importance…
Captivology The Science of Capturing People’s Attention by Ben Parr In Captivology, award-winning journalist, author, entrepreneur and investor Ben Parr presents a new understanding of attention. We talk about how it works, why it matters, and how we leverage psychological triggers to draw and retain attention for our passions, projects, and ideas. Parr combines the…
Non-Obvious How to Think Different, Curate Ideas and Predict the Future by Rohit Bhargava What do Disney, Bollywood, and The Batkid teaching us about how to create celebrity experiences for our audiences? How can a vending-machine inspire world peace? Can being imperfect make your business more marketable? Can a selfie improve one’s confidence? When can…