The Gender Communication Handbook Conquering Conversational Collisions between Men and Women by Audrey Nelson and Claire Damken Brown Men and women exhibit distinct, innate, and acculturated sex differences in their verbal and nonverbal communication styles. In the work environment, the difficulties and misunderstandings generated by these differences not only reduce productivity and efficiency but also…
The SPEED of TRUST The One Thing That Changes Everything by Stephen M.R. Covey Stephen M.R. Covey shows how trust—and the speed at which it is established with clients and, employees—is essential to a successful organization. With nearly 750,000 copies in print, this instant classic shows that establishing trust is “the one thing that changes…
Meetings Matter 8 Powerful Strategies for Remarkable Conversations By Paul Axtell In Meetings Matter, Paul Axtell emphasizes the importance of meetings, and he redesigns them using the vital foundation of conversation. With real-life examples and actionable advice, he shows you how to design meetings for results, lead them to achieve agendas that move projects forward,…
Marketing Above the Noise Achieve Strategic Advantage with Marketing that Matters By Linda J Popky Marketing today is out of control. With all the new marketing techniques accessible to the masses, it’s becoming harder and harder to stand out from the crowd. The result is more and more messages, hitting us more often in new…
Hooked How to Build Habit-Forming Products By Nir Eyal Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded…
Wander Woman How High-Achieving Women Find Contentment and Direction By Marcia Reynolds Wander Woman explores how generational shifts and changing expectations of working women have fostered a new kind of restlessness among many. Through real-life stories she reveals the hopes and dreams, disappointments and challenges this group of high-achieving women are facing. And, most importantly,…
Me, Myself, and Why Searching for the Science of Self by Jennifer Ouellette I chat with Jennifer Ouellette and we dig into what sets us apart. We talk about how she discovered her focus in life through a major incident. We discus why we need to aligned in work and life and not try and…
Why Men Like Straight Lines and Women Like Polka Dots Gender and Visual Psychology by Gloria Moss In this interview, we talk about how companies don’t understand what men and women are looking for in the visuals that are presented to them – whether designs, products, retail interiors or advertising – and the fact that…
It’s Not About You, It’s About Bacon Relationship Marketing in a Social Media World by: Brian Basilico I chat with Brian and we have a great time digging up some awesome social media strategy. What happens when Bacon becomes part of your social media strategy and brand. He then turns it around and shows why…
Social Media Is Bullshit by B.J. Mendelson A provocative look at social media that dispels the hype and tells you all you need to know about using the Web to expand your business If you listen to the pundits, Internet gurus, marketing consultants, and even the mainstream media, you could think social media was the…