Selling to a Highly Informed Market

Sales Actualization Outselling the Internet By Dennis O’Neil A fun talk about the predicament that a lot of sales professionals face these days. Extinction is a very real threat and one of the only ways to not become a forgotten figure in your company is to understand that the internet is a great way to…

The Art of Effective Influence

Consiglieri Leading From the Shadows By Richard Hytner The number one position in a company is often a place that many aspire to but few gain and with this book we learn that the adviser for that position is often overlooked. We discover that by helping the ones in the hot-seat if often a better…

Using Big Data to Grow a Company

The Decoded Company Know Your Talent Better Than You Know Your Customers by Leerom Segal and Aaron Goldstein Google amazes us by generating answers before we’ve even finished asking a question. Facebook curates our uniquely individual news-feeds. At most workplaces, it’s still one-size-fits-all policies, processes, and tools. Yet companies like Google, Starbucks, and Whole Foods…

Selling is a Sticky Business

Duct Tape Selling Think Like a Marketer—Sell Like a Superstar by John Jantsch For those of you who have not read any of John’s books you are in for a treat. This book does not mess around and after reading it you will have a very long “to do” list. As with this book’s content…

A Master Class in Lead Generation

The New Rules of Lead Generation Proven Strategies to Maximize Marketing ROI By David T. Scott Marketing and lead generation for a large organization isn’t easy and this book tackles the tough questions you will run into. Sales and marketing are changing rapidly and you need to be using as many tools as possible to…

There’s More to Work, Than Just Work

Making Your Work Work How to Build a System of Profound Knowledge By Jan Gillett Jan talks about an amazing process that he learnt from his mentor Dr W Edwards Deming. In short it is a system that can revolutionize how you manage a team, company or any process within that company. It’s all about…

Don’t Be Blindsided by Yourself

Leadership Blind-spots How Successful Leaders Identify and Overcome the Weaknesses that Matter by Robert Bruce Shaw Blind spots can be deadly in traffic, but what about a board meeting? This book looks at what leaders should be looking for and why. Getting blindsided in a meeting with no idea of why it happened is a…