It’s Already Inside Nurturing Your Innate Leadership for Business and Life Success by Robert S. Murray Robert Murray knows the answer for you is “Yes.” You simply have to discover and cultivate those talents you’ve always had. Whether you want to be CEO of a large corporation, lead a sales team, inspire your organization, or…
The Marketing Revolution in Politics What Recent U.S. Presidential Campaigns Can Teach Us About Effective Marketing by Bruce I. Newman In 2008, Barack Obama’s presidential campaign used an innovative combination of social media, big data, and micro-targeting to win the White House. In 2012, the campaign did it again, further honing those marketing tools and…
Simple Sabotage A Modern Field Manual for Detecting and Rooting Out Everyday Behaviors That Undermine Your Workplace by Robert M. Galford, Bob Frisch, Cary Greene Inspired by the Simple Sabotage Field Manual released by the Office of Strategic Services in 1944 to train European resistors, this is the essential handbook to help stamp out unintentional…
Be Bad First Get Good at Things Fast to Stay Ready for the Future by Erika Andersen We are operating in a world defined by constant connection, rapid change, and abundant choices. News that once took months, even years, to spread now reaches across the globe in seconds. Advances in medicine and science are pushing…
Peril of Thyself by Mark Mozeson After 30 years of clawing his way to the top, Fred Fallon is within reach of becoming CEO of global professional services giant -Spectrum. To become the anointed successor to Arthur Hegland, Fallon must agree to support a divestiture he believes will threaten his success. Will he compromise to…
Driven to Delight Delivering World-Class Customer Experience the Mercedes-Benz Way by Joseph Michelli Filled with exclusive front-seat insights from Mercedes-Benz employees, eye-opening testimonials from passionate Mercedes-Benz fans, and solid nuts-and-bolts advice for creating your own consumer-aligned road map, Driven to Delight will help you retool your strategies, reignite your customers, and refuel your team for…
Innovation and Entrepreneurship A Growth Model for Europe Beyond the Crisis by Daria Tataj To increase productivity and create value, businesses and companies need to innovate. But how is innovation created? And how can entire regions, countries, and continents innovate in a fast changing world where the old economies have broken down? Dr. Tataj proposes…
If You Really Want to Change the World A Guide to Creating, Building, and Sustaining Breakthrough Ventures by Henry Kressel, Norman Winarsky Silicon Valley’s latest trend for creating new ventures is based on trial and error: test market needs with new product concepts and a minimum amount of capital, expect that the product may not…
RE:THiNK 11 surprising things you should do now to win retail customers in the digital age by Jennie Gilbert, James Kane Jr. Independent retailers of durable goods like appliances, furniture, mattresses and home electronics don’t have time or money to waste trying to adopt the latest broader retail fads. You need practical, actionable advice that…
Driven by Difference How Great Companies Fuel Innovation Through Diversity by David Livermore Today’s workforce is more diverse than ever before. But despite new perspectives and talents, the promise of increased innovation rarely materializes. Why are so few businesses seeing results? Studies show that diverse teams are more creative than homogenous ones, but only when…