Ben Parr – Revolutionize Your Approach To Marketing Through Communication

Captivology The Science of Capturing People’s Attention by Ben Parr In Captivology, award-winning journalist, author, entrepreneur and investor Ben Parr presents a new understanding of attention. We talk about how it works, why it matters, and how we leverage psychological triggers to draw and retain attention for our passions, projects, and ideas. Parr combines the…

Rohit Bhargava – Predict the Future and Have Fun Doing It Too

Non-Obvious How to Think Different, Curate Ideas and Predict the Future by Rohit Bhargava What do Disney, Bollywood, and The Batkid teaching us about how to create celebrity experiences for our audiences? How can a vending-machine inspire world peace? Can being imperfect make your business more marketable? Can a selfie improve one’s confidence? When can…

Ashish Jaiswal – Getting Business Schools to Teach what Companies Need

How to Reform a Business School The Ivy League Way Theory and Practice of Curricular Reform Implementation with an in-Depth Study of Yale School of Management Hardcover by Ashish Jaiswal Undoubtedly, business schools are at a crossroads and under the scanner. In How to Reform a Business School, Ashish Jaiswal meticulously demonstrates the problems plaguing…