Nir Eyal – Understanding Consumer Addiction to Products

Hooked How to Build Habit-Forming Products By Nir Eyal Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded…

Marcia Reynolds – Finding Harmony for the Hard Working Corporate Woman

Wander Woman How High-Achieving Women Find Contentment and Direction By Marcia Reynolds Wander Woman explores how generational shifts and changing expectations of working women have fostered a new kind of restlessness among many. Through real-life stories she reveals the hopes and dreams, disappointments and challenges this group of high-achieving women are facing. And, most importantly,…

Roddy Mullin – Marketing Tips from the Retail Trenches

Promotional Marketing How to Create, Implement & Integrate Campaigns That Really Work by Roddy Mullin I chat with Roddy who is very passionate about marketing especially if it’s traditional point of sale. Some great ideas and some sobering thoughts for businesses that don’t look at what’s been working already for years. Packed with practical examples…

Nancy O’Reilly – Women Sharing Their Business Secrets

Leading Women 20 Influential Women Share Their Secrets to Leadership, Business, and Life by Nancy D. O’Reilly Featuring stories from twenty nationally acclaimed female leaders, this empowering guide offers real-life advice for breaking free of the predetermined roles in the business world and life. With the guidance of these influential, resourceful leaders, you’ll maximize your…

David Sturt – Inspiration for Those Who Want to Do More

Great Work How to Make a Difference People Love by David Sturt With insights from the largest-ever study of award-winning work, Great Work reveals five practical skills that will help you ideate, innovate, and deliver work that gets noticed and appreciated. Great Work is filled with stories of real people in real jobs who did…