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Promotional Marketing
How to Create, Implement & Integrate Campaigns That Really Work
by Roddy Mullin

I chat with Roddy who is very passionate about marketing especially if it’s traditional point of sale. Some great ideas and some sobering thoughts for businesses that don’t look at what’s been working already for years.

Packed with practical examples as well as updated and new case studies, Promotional Marketing details the tried-and-tested methods companies use to stay ahead of the competition, revealing the winning offers that gain new customers and keep existing ones. It includes new developments in the field, exploring the use of digital media such as mobile, interactive TV and web-based advertising.