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The Risk-Driven Business Model
Four Questions That Will Define Your Company Hardcover
by Karan Girotra (and Serguei Netessine)

I have an edifying conversation with Karan about business models. I discover that understanding risk is a key component to growing a business. But how do you build with risk factored in. I discover that id you play your cards right it’s a win-win for almost any sized business. We talk about how many different types of risk there are and how to address them in innovative and risk aware strategies.